Big Data & Analytics

Turn data and analytics into a competitive advantage, transform your business using your data.

Build a business culture that is based in analytics. Empower all employees to make data-based decisions, instead of relying on instinct. Be proactive about privacy, security and governance. Ensure that the data being analyzed is safe, secure and accurate. Invest in a big data and analytics platform that is tuned to the task of handling all types of data.

Marketing
& Sales

Acquire, grow and retain customers

The relationship between a company and its customers begins well before the first sale. Organizations need to engage potential customers when they’re still researching their options, and prove that they can provide the personalized products and services that customers want. If you want to win customers, you need to know them as individuals. You need to harness all of the data at your disposal—from within your organization and beyond—to make smarter predictions about their needs and behaviors. By understanding your customers better, you can provide the level of service that will increase retention and turn customers into advocates.

Your Customers

Anticipating customer desires and creating personalized experiences can increase customer loyalty, advocacy and retention. To build stronger relationships, you must transform customer attitudes, opinions and trends into effective marketing strategies and business decisions.

Optimize Your Relationship

To compete for customers who are empowered by social media, mobile devices and a wealth of information, you must enable collaborative, real-time interaction through the channels your customers use. Analyze data from every business function to ensure that you get the right offer into the right hands at the right time.

Support

Manage Your Support Centre Key

Performance Indicators and dashboards analytics and lets you make decisions immediately to correct any problems with your call center. Targeted call center analytics give you insights into where your team is excelling and where they need more training.Historical contact center analytics, you can begin to benchmark Year over Year and Month over Month trends.

Operations

Optimize operations, and create efficiencies.

Organizations in every industry struggle to do more with less. But complex operations and incomplete visibility into all areas of the business can lead to inefficient processes and high costs. And more streaming data—much of it unstructured or machine-generated—needs to be assessed in real time. You must be able to sense and respond in the moment.

Three-quarters of organizations surveyed by the IBM Institute for Business Value are beating their competitors by using analytics to uncover insights that are hidden within their data. These insights can help detect and prevent fraud, and help ensure operations run efficiently. By combining descriptive, predictive and prescriptive analyses into a system that identifies anomalies and recommends action, decision makers get the answers they need—when they need them.

Your Assets

When assets are down, costs go up. Whether it’s manufacturing equipment, field assets or products, you need to keep downtime and failures to a minimum. Predicting when assets may fail can help you take a proactive approach to prevent or minimize costly outages

Fact-based Decisions

Top-performing organizations achieve a high level of operational excellence by streamlining processes to meet changing demands. They don’t merely react; they predict upcoming trends, risks and opportunities, using analytics technologies embedded within operational processes to make real-time improvements.

Finance

Optimize financial and management processes

Crucial to finance is the ability to measure and monitor financials as they relate to the business. The emphasis on data analytics allows for root cause analysis, anticipation of gaps in performance, and swift insight and action.

Planning & Performance Management

Create plans and forecasts based on historical trends and future predictions, while aligning resources with profit and growth opportunities.