SOLUTIONS

Acquire, grow and retain customers

The relationship between a company and its customers begins well before the first sale. Organizations need to engage potential customers when they’re still researching their options, and prove that they can provide the personalized products and services that customers want. If you want to win customers, you need to know them as individuals. You need to harness all of the data at your disposal—from within your organization and beyond—to make smarter predictions about their needs and behaviors. By understanding your customers better, you can provide the level of service that will increase retention and turn customers into advocates.

Optimize operations, and create efficiencies.

Organizations in every industry struggle to do more with less. But complex operations and incomplete visibility into all areas of the business can lead to inefficient processes and high costs. And more streaming data—much of it unstructured or machine-generated—needs to be assessed in real time. You must be able to sense and respond in the moment.

Three-quarters of organizations surveyed by the IBM Institute for Business Value are beating their competitors by using analytics to uncover insights that are hidden within their data. These insights can help detect and prevent fraud, and help ensure operations run efficiently. By combining descriptive, predictive and prescriptive analyses into a system that identifies anomalies and recommends action, decision makers get the answers they need—when they need them.